What do people look at most on social media profiles?

Mashable Social Media just carried out a survey using Eyetrackshop to see where the eye goes when people view social media pages.  The results were pretty interesting from site to site and it gives you an indication of what you should pay attention to on some social media sites.

Here is an overview of their findings:-

The profile pictures does matter. The site feature that attracted the most attention on Klout, Facebook and StumbleUpon was the profile photo.

Job title was the biggest attention grabber on Linkedin.  It got more attention than anything else on the page, even the profile picture.

Who you know gets noticed.  Even if it’s down to where they are on the page, people do look at the thumbnail pictures of your friends that appear on social profiles. This is particularly interesting to viewers of Facebook, Google+, Twitter and Klout profiles.

The content at the top of the page wins. The further down the page, the fewer people look at it.  This was true on content focused profiles like Pinterest and Digg as well as socially focused profiles such as Facebook.  The effect was less obvious on YouTube and Twitter profiles.

If you would like further information on Social Media Marketing campaigns please call Sue on 01206 530010 or email sue@thecolchesterseocompany.co.uk

Should you get involved in Social Media Marketing?

 

 

SEO and Social Media Marketing at the Colchester SEO Company, Essex

Not optimising your website is like printing promotional leaflets and leaving them on your sideboard

Should you get involved with Social Media Marketing?

 

There are more than 175 million registered Twitter users. How many of these are regular users is unclear, but the number of Tweets per day has rocketed to 95 million – an increase of 250 percent”.

“Users accessing facebook via their mobile device have grown by over 200 percent. In early 2010 the figure was around 65 million, it now stands upwards of 200 million” (both statistics provided by The UK Search Engine Marketing Agency 2011)

Are you still relying on 80’s style sales techniques to give your business the edge on sales?  Still employing telesales people/agencies to find you leads.  In this day and age, people are fed-up and jaded with the old sales approaches.  Whether you’re selling to individuals or businesses when it comes to the “heavy sell,” we’ve all seen and heard it all and we don’t want to be sold to in that way and more to the point, we now know how to to say no!   I often hear from sales people how difficult it is to close a deal the way they used to and I think it’s because most of us are just resistant to that sort of approach.  There’s a new breed of customers out there and these days most of them are researching what they want on the internet via blogs, comparison sites, engaging with friends and other businesses on facebook, Twitter, Linkedin and YouTube and they know what they are looking for and they can find it themselves.  So if you are not involved in Social Media you could be missing out on the customers because that’s where many of them are today.

The big snag is you may not know anything about it and perhaps if you do know a bit about it, do you have the time to put it into practice in a sustained and effective way.  It’s no good opening a twitter account, setting up your facebook page half heartedly and then not having the time or the inclination to post anything, tweet anything or engage with anyone.  It takes some time to build a following on Twitter and the same to get people to see and like your page on facebook.   A lot of people set it up and then find it’s just too much hassle to continue because let’s face it, you have a business to run.  This is probably a worse approach than doing nothing at all.  Another angle is that it’s a good idea to brand your pages/twitter account to raise your company’s profile and you may not have the technical knowledge to do this.

Finally you need a joined up approach to social media marketing i.e. have a goal, target customers in mind and a strategy.  You can link up your social media and minimise the time you spend on it by using platforms like Tweet Deck and Hoot Suite and by linking  to  grow your following via your blog, your facebook page, your twitter account, You tube and Linkedin, with the aim of engaging with more potential customers and bringing more visitors to your website.

The downside is it does take time, some knowledge of how it all works and a strategy to get you up and running, which is where I come in.   If you really want to get a handle on this yourself then I can help you set things up and train you how to use it.  If you just want somebody else to set it up and run it all, I can do that to.  What you will get in either case is a strategy, a joined up approach to your social media marketing and regular reports on what’s happening.    If you still find it confusing then I am happy to explain further but this is something you really should be getting involved with or you will start to feel that you’ve missed the boat.

If you require further information on social media please contact sue@thecolchesterseocompany.co.uk

Image courtesy of Alex Pace.

Do I need a website the moment I set up my business?

SEO, Social Networking, Training and Website marketing at The Colchester SEO Company, Essex

Susan Kovbasyuk, proprietor of The Colchester SEO Company, Essex

When you start-up a business you tend to have quite a few initial costs at a time when your income might be quite limited.  You want to get your name and your business out there but most small businesses would struggle to finance a marketing/advertising campaign when they first get going.   Also if you’ve started up in business and you have only a small amount of capital you don’t want to blow it all at once.

I went to a social networking seminar a while back and they guy said that you actually didn’t need a website if you made use of social networking and it occurred to me that it was actually true.  If you are running an e-commerce type business then you would of course need one as it’s your main selling tool but for a website not actually selling a product online you could actually wait a while.

Aside from the need element I do believe that people often “get a website” without thinking about the important aspects of who their customers are, what their keywords are and getting good benefit driven copy on their website.  We all tend to focus on the look in the mistaken belief that as long as we have a couple of pages up there with our company name and details on it and it looks nice, then people will find us and want our product.   That may have been the case years ago when there were not so many websites out there but not now.

So before you consider a website you should think very carefully about how you are going to set it up in terms of copy and keywords, title , meta and alt tags and of course who you are going to promote your products to.  This is what SEO or Search Engine Optimisation is all about.  It’s simply making your site visible to the search engines so customers can find you.    Some designers when commissioned to create a website will take this into consideration and have a reasonable amount of knowledge about it but don’t assume they all do when you commission someone to design a website for you. The amount of times I ask a client if they have had their site optimised and they say “Oh I’m sure the guy that designed it would have done that”.  A Web Designer is more often than not a web designer and only does the basics of SEO.   Some offer SEO as a subsidiary service or as part of the package but you do need to check whether you are getting this and not just assume that you are.    If it’s not included in the service then you need to consult an SEO expert preferably before you get your website designed who can work in conjunction with your designer.

Setting up a website without a thought for SEO is a bit like printing a pile of leaflets and leaving them on your sideboard.  Nobody is really going to see your website any more than they will see your leaflets.   You do have to market a website and SEO is the most effective way of marketing your website.   So I would actually suggest to most small businesses getting underway for the first time, wait on the website if you don’t have oodles of capital, as it’s really important to get it right.  There are other ways to market your business without much outlay but they will take up a bit of your time.

The first way is through a blog.  Blog sites like WordPress are becoming increasingly sophisticated and you can even set up a website on WordPress.    You can get someone to do it for you or learn to do it yourself using online tutorials or  Wordpress’s own support.  You can brand your blog just like a website and you can link back to it from a Facebook page or Twitter account.  Intertwined with other social networking and some other cost-effective marketing practices you can promote your business quite effectively until you have enough capital to go about the website the proper way.      I will fill you in further on WordPress and the other blog sites in the next blog.

If you require further information on web design or SEO for new or existing business then please contact sue@theolchesterseocompany.co.uk.