Should you get involved with Social Media Marketing?
“There are more than 175 million registered Twitter users. How many of these are regular users is unclear, but the number of Tweets per day has rocketed to 95 million – an increase of 250 percent”.
“Users accessing facebook via their mobile device have grown by over 200 percent. In early 2010 the figure was around 65 million, it now stands upwards of 200 million” (both statistics provided by The UK Search Engine Marketing Agency 2011)
Are you still relying on 80’s style sales techniques to give your business the edge on sales? Still employing telesales people/agencies to find you leads. In this day and age, people are fed-up and jaded with the old sales approaches. Whether you’re selling to individuals or businesses when it comes to the “heavy sell,” we’ve all seen and heard it all and we don’t want to be sold to in that way and more to the point, we now know how to to say no! I often hear from sales people how difficult it is to close a deal the way they used to and I think it’s because most of us are just resistant to that sort of approach. There’s a new breed of customers out there and these days most of them are researching what they want on the internet via blogs, comparison sites, engaging with friends and other businesses on facebook, Twitter, Linkedin and YouTube and they know what they are looking for and they can find it themselves. So if you are not involved in Social Media you could be missing out on the customers because that’s where many of them are today.
The big snag is you may not know anything about it and perhaps if you do know a bit about it, do you have the time to put it into practice in a sustained and effective way. It’s no good opening a twitter account, setting up your facebook page half heartedly and then not having the time or the inclination to post anything, tweet anything or engage with anyone. It takes some time to build a following on Twitter and the same to get people to see and like your page on facebook. A lot of people set it up and then find it’s just too much hassle to continue because let’s face it, you have a business to run. This is probably a worse approach than doing nothing at all. Another angle is that it’s a good idea to brand your pages/twitter account to raise your company’s profile and you may not have the technical knowledge to do this.
Finally you need a joined up approach to social media marketing i.e. have a goal, target customers in mind and a strategy. You can link up your social media and minimise the time you spend on it by using platforms like Tweet Deck and Hoot Suite and by linking to grow your following via your blog, your facebook page, your twitter account, You tube and Linkedin, with the aim of engaging with more potential customers and bringing more visitors to your website.
The downside is it does take time, some knowledge of how it all works and a strategy to get you up and running, which is where I come in. If you really want to get a handle on this yourself then I can help you set things up and train you how to use it. If you just want somebody else to set it up and run it all, I can do that to. What you will get in either case is a strategy, a joined up approach to your social media marketing and regular reports on what’s happening. If you still find it confusing then I am happy to explain further but this is something you really should be getting involved with or you will start to feel that you’ve missed the boat.
If you require further information on social media please contact firstname.lastname@example.org
Image courtesy of Alex Pace.