Have you got a website that sells your products? Continued….

SEO, Social Networking, Training and Website marketing at The Colchester SEO Company, Essex

Susan Kovbasyuk, proprietor of The Colchester SEO Company, Essex

So hopefully you’ve had a good hard look at your website and maybe found it wanting, perhaps you’ve realised that it needs a little bit of “renovation”.  If that’s the case then you might want to consider getting a quote from a web designer.  Take a look at www.themapples.co.uk

If you are feeling flush, then you could consider redesigning your website entirely.  Like everything in life you pay for what you get and you’ll see a lot of adverts for cheap websites but if you really want it to look good and certainly better than your old one, then do your research and get a good “designer” i.e. someone who designs website as opposed to someone who builds them.

Often designers work in conjunction with developers to design and build websites. Developers might be able to build you a website but perhaps the design will not be quite as slick as you would like.   So look at other people’s websites, look at your competitors’ websites, there will usually be a credit for the designer so you can find the sort of thing you like this way.  Also, do some research on the internet just to get ideas and finally consider designers that friends or business colleagues recommend. Most web designers will have a portfolio of their work on their own website.

If you can’t afford a completely new website then perhaps consider a “renovation”, again you still need to do some research to find a good designer who can tidy up and improve what you already have. In some cases what you have might be impossible for a designer to “dress up” and then your only option could be a new website.  The way your website looks is really important though and a good website not only looks attractive but functions in the way you want it to and therefore needs to be built well and optimised well.  It’s a balance really between three different factors, good website design, good web development and good SEO.

So the next two points on my checklist are things you need to think about if you have now come to the conclusion that your website needs a new look.

3.  Look at the Search Engine Optimisation whilst you’re doing this.  If the designer doesn’t offer SEO services then find someone who can do the SEO in conjunction with the designer/developer.  There are now lost of designers who offer in-house SEO and this works well as everything is under one roof.   I do believe when you are getting a new website or renovating your old one, SEO should be considered at the planning stage, i.e. layout, keywords, tags etc, news updates and future social media planning if you are not already doing something there.  Think ahead, not just about what you want to do now.

4. This is a good time to think about how your website is updated and who is going to do it.  One of the things that search engines don’t like is seemingly dormant sites, where nothing changes for months on end.  If you rely on someone else to update your site, you will often find that it doesn’t happen.  So maybe you should think about a Content Management System for your website so you or a member of staff can update it in-house.

If you require fiurther information on Search Engine Optimisation, Web Design or Social Media contact  sue@thecolchesterseocompany.co.uk