Learn how to spot an SEO “tall story”

Are you bombarded with emails telling you your website isn’t working well for you?

Whatever your business, you’ve probably receive hundreds of emails telling you that your website is missing this or that and they can help get you to page 1 of Google.  I get them even on my SEO site, which rather makes me chuckle.

Are you baffled by SEO and worried about who to use to sort out your website?

If you’re a sole trader or small business on a limited budget and your baffled about all the talk about SEO but know your website isn’t bringing in the sort of enquiries it should, how do you know where to start?

I would always recommend that you read up on the subject and try to at least get to grips with the basics, so that you can tell when you’re being bamboozled.  There are loads of quite simple articles online and at least if you know even the basic terms and a little bit about how it works, there is less change of you being led down the garden path.

As in all industries there are people who will try and sell you something you don’t need, so be aware

Sad to say there are a lot of people out there professing to be experts in both SEO and all things to do with Social Media but you will only know that they are real experts if you can spot some of “exaggerated claims” that will come your way.

I was in charge of SEO for a sizeable firm with a large website for many years and often had great fun with the people who phoned up telling me that could get us to the top of page one on Google (we were already there for about sixty search terms).  I would ask them how and listen to them waffle on about how they had looked at our code and it needed cleaning up (already clean) and that our site didn’t have enough back links or the right meta keywords etc, etc and then I’d start asking them questions and see how long before they rang off.  Naughty I know but I got fed up with the assumption that they could tell me anything they liked because I wouldn’t understand what they were talking about and was therefore a soft target to sell to. It was part of the reason I set up my own business, to help smaller businesses get good sound, affordable help with their SEO.

Over the next few months I am going to be rolling out some useful info to help you sole traders and small businesses get a grasp of how all this works and how you can get control of your own website and do some effective marketing through it.

If you require any further information contact me on sue@thecolchesterseocompany.co.uk